Guest Post by Stuart Taylor of Cisco
April 10, 2013 Leave a comment
Then Next Generation of the Internet: Revolutionizing the Way We Work, Live, Play, and Learn
No one could have imagined the fundamental impact the Internet would have on both society and the economy—changing our lives forever. There are countless examples of how the Internet has transformed the way that we work, live, play, and learn. Take, for example, the ability to work from virtually anywhere—whether on the beach, in a different country, or even from the comfort of our homes.
There seem to be no limits to Internet usage. The Cisco Visual Networking Index (VNI) projected that global IP traffic will increase nearly fourfold from 2011 to 2016, reaching roughly 110 exabytes per month. That amount of monthly traffic is equivalent to nearly 27 billion DVDs, 26 trillion MP3 songs, or 780 quadrillion text messages. People now own multiple devices (almost all of which are connected to the Internet), creating more than 19 billion connections worldwide. Furthermore, there are currently more than 3.4 billion Internet users globally.
The extraordinary growth and transformation of the Internet is unprecedented, but what does the future of technology hold, and where is the Internet heading? Business executives, technologists, and policymakers are not only asking these questions—they also are looking for a framework that will help them assess changes in the Internet, and possible out-comes and implications of those changes for business, national policy, and regulation.
Cisco IBSG has identified 10 major technology trends that we believe are shaping the direction of the Internet today and, most certainly, will change its direction in the future. IBSG has developed a plausible scenario for how these 10 disruptive technology trends might come together to shape the future of the Internet. We call this the “New Digital Explosion.” Why “new”? Changes in devices, networks, applications, delivery models, user behaviors, and mobility will create a step change in demand for and reliance on the Internet.
The New Digital Explosion is not just about technology; it covers all aspects of consumers, the ICT industry, and global/national economies. One thing is certain: the New Digital Explosion will change the ICT industry. IBSG explores how the next generation of the Internet will affect all players across the ICT value chain: There will be greater competition, redefined value chains/business models, and new strategies, resulting in both new challenges and business opportunities. Cisco IBSG also explores governments’ role in creating an environment that encourages business and technology innovation, and investment and competition to the greater benefit of their societies.
Further industry research, insights and perspectives can be found at my blog The Connected Life
Stuart Taylor is a Managing Director in Cisco Systems Internet Business Solutions Group (IBSG); Cisco’s strategic consulting group. His particular focus is mobility, video and cloud services.







PRs and the Board
June 24, 2011 Leave a comment
Image by DoktorSpinn via Flickr
I received a mailer today from the CIPR (the outfit that represents a good chunk of the professional UK PR industry) and it contained the following entreaty to PR professionals:
If the role of the comms department is to move beyond being a glorified press office, it needs to take a more robust data driven/evidence-based approach to planning, strategic communications and reputation management…only then will that vacant seat at the board room table be filled.” (Andrew Bruce Smith, CIPR).
Well said Andrew Bruce Smith.
Here at Quadriga Consulting | Business Evidence we’re in the business of providing the “evidence based approach to planning, strategic communications and reputation management”. So if you’re a PR professional and feel that you need to improve your prospects of getting a seat on the Board then give us a call.
Jeff Peel
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