Guest Post by Stuart Taylor of Cisco

Then Next Generation of the Internet: Revolutionizing the Way We Work, Live, Play, and Learn

No one could have imagined the fundamental impact the Internet would have on both society and the economy—changing our lives forever. There are countless examples of how the Internet has transformed the way that we work, live, play, and learn. Take, for example, the ability to work from virtually anywhere—whether on the beach, in a different country, or even from the comfort of our homes.

There seem to be no limits to Internet usage. The Cisco Visual Networking Index (VNI) projected that global IP traffic will increase nearly fourfold from 2011 to 2016, reaching roughly 110 exabytes per month. That amount of monthly traffic is equivalent to nearly 27 billion DVDs, 26 trillion MP3 songs, or 780 quadrillion text messages. People now own multiple devices (almost all of which are connected to the Internet), creating more than 19 billion connections worldwide. Furthermore, there are currently more than 3.4 billion Internet users globally.

The extraordinary growth and transformation of the Internet is unprecedented, but what does the future of technology hold, and where is the Internet heading? Business executives, technologists, and policymakers are not only asking these questions—they also are looking for a framework that will help them assess changes in the Internet, and possible out-comes and implications of those changes for business, national policy, and regulation.

Cisco IBSG has identified 10 major technology trends that we believe are shaping the direction of the Internet today and, most certainly, will change its direction in the future. IBSG has developed a plausible scenario for how these 10 disruptive technology trends might come together to shape the future of the Internet. We call this the “New Digital Explosion.” Why “new”? Changes in devices, networks, applications, delivery models, user behaviors, and mobility will create a step change in demand for and reliance on the Internet. 

The New Digital Explosion is not just about technology; it covers all aspects of consumers, the ICT industry, and global/national economies. One thing is certain: the New Digital Explosion will change the ICT industry. IBSG explores how the next generation of the Internet will affect all players across the ICT value chain: There will be greater competition, redefined value chains/business models, and new strategies, resulting in both new challenges and business opportunities. Cisco IBSG also explores  governments’ role in creating an environment that encourages business and technology innovation, and investment and competition to the greater benefit of their societies.

Download the paper

 

Further industry research, insights and perspectives can be found at my blog  The Connected Life

Stuart Taylor is a Managing Director in Cisco Systems  Internet Business Solutions Group (IBSG); Cisco’s strategic consulting group. His particular focus is mobility, video and cloud services.

Perspectives on CTIA

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GUEST POST - STUART TAYLOR

Stuart Taylor has written his perspectives on the recent CTIA conference in New Orleans.

1. Three Little Words – “More Spectrum….Please” – It seemed that these were the first words out of every mobile executive’s mouth when they got on the stage.  They all made passionate pleas for why they needed more spectrum to be able to meet the huge customer demand and to continue to add value to the economy. 

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Location-Based Advertising will account for 28.3 percent of mobile ad spend in 2016

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According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 192 million in 2011 at a compound annual growth rate (CAGR) of 91 percent to € 4.9 billion in 2016. This will then correspond to 28.3 percent of all…

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Mobile Payments and Direct Operator Billing

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At the Mobile World Congress in Barcelona the subject of mobile payment was discussed at length in several of the keynote sessions. See this post. However, there are several different approaches to payment via mobile platforms. Obviously the major banks are keen to get a share of the action - especially in terms of funds exchange and money transfer. The credit card companies are buddying-up to the big mobile payment vendors like Google Wallet.

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Quadriga Consulting and Verge Research Partner to Define Fifth Wave

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Quadriga Consulting, the UK based mobile cloud research consultancy, has joined forces with identity market intelligence firm Verge Research, based in Arlington, MA. Both firms are launching a new multi-client research program designed to map out the future for mobile cloud and mobile cloud identity.

Quadriga Consulting, last year, ran Europe’s first Mobile Cloud Summit – that attracted some of the leaders in mobile cloud technologies to debate how mobility and cloud computing were coalescing to drive the fifth wave of computing.

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The World’s Top 10 Websites

World Top 10 Internet Sites: By Daily Page Views. Source Wolfram Alpha

Just a few weeks before its IPO, Facebook is hot on the heels of Google – vying to become the world’s most visited website.

According to Wolfram Alpha, Facebook is neck and neck with Google in terms of daily page views.  Although it’s well behind based on daily visitors.

However, some commentators have been questioning how Facebook defines monthly active users (MAUs) in its investment prospectus – recently filed with the Securities and Exchange Commission – such as this  article in the New York Times:

Facebook counts as “active” users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com as “active users.” According to the company, a user is considered active if he or she “took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.”

UK Banks Lagging in Mobile Banking?

25 per cent of UK mobile internet users now use mobile banking services, according to YouGov research data released by mobile software house Antenna.  According to the firm, “a separate study revealed that only four out of 14 high street banks surveyed offer a dedicated mobile banking app. This may explain why the YouGov research found that three times as many UK mobile internet users use mobile websites most frequently for mobile banking (15%) as opposed to apps (5%) with 6 per cent preferring to use both equally. This contrasts with the US, where banking apps and mobile websites are used almost equally by mobile internet users (13% and 16% respectively), with 8 per cent using them the same amount and the majority of banks offering dedicated mobile banking apps.”

The Antenna research found that young people are driving adoption in the UK – with 30% of 18-24 year old and 33 per cent of 25-34 year old mobile internet users utilising mobile banking to manage their money on the go – compared to 13 per cent of over 55s.

Antenna’s research also assessed the barriers to take-up, and found that 69 per cent of UK mobile internet users have security concerns about mobile banking services saying they would stop using the service if they felt their data was not secure. These concerns could account for the unpopularity of third-party banking apps, with only one per cent of respondents in the US, and less than one per cent of those polled in the UK, admitting to preferring to use a banking app not provided by their own bank.

READ THE FULL FINDINGS AND METHODOLOGY HERE…

 

The Future of Mobile Imaging?

I received a link to this video from Scalado’s PR department just this morning.  Scalado is a mobile cloud software vendor based in Lund, Sweden.

We don’t normally republish media announcements or releases but if Scalado delivers everything it promises in this video it’s going to be quite a product.  Fun video.

PRs and the Board

I love PR (public relations)

Image by DoktorSpinn via Flickr

I received a mailer today from the CIPR (the outfit that represents a good chunk of the professional UK PR industry) and it contained the following entreaty to PR professionals:

If the role of the comms department is to move beyond being a glorified press office, it needs to take a more robust data driven/evidence-based approach to planning, strategic communications and reputation management…only then will that vacant seat at the board room table be filled.” (Andrew Bruce Smith, CIPR).

Well said Andrew Bruce Smith.

Here at Quadriga Consulting | Business Evidence we’re in the business of providing the “evidence based approach to planning, strategic communications and reputation management”.  So if you’re a PR professional and feel that you need to improve your prospects of getting a seat on the Board then give us a call.

Jeff Peel

Tweeting more for Chicks

As this is a business focused site we’d blush to suggest that social networking sites might be used to develop romantic liaisons – but some research from the Pew Research centre suggests that if you’re looking for a member of the opposite sex, some sites will offer more choice than others. (And, depending on your choice, more or less competition).

The Centre’s study ‘Social Networking sites and our lives‘ reveals that women outnumber men on Twitter by nearly 2:1. Whereas over on social-climbing site Linkedin, the reverse situation is true. The latter revelation may indicate that women are less interested in business networking via social media – or perhaps there’s just not as many of them in business to network.

However, right across the social networking piste women are in the social networking majority (with the obvious exception of Linkedin).

Read the full report.

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