25 per cent of UK mobile internet users now use mobile banking services, according to YouGov research data released by mobile software house Antenna. According to the firm, “a separate study revealed that only four out of 14 high street banks surveyed offer a dedicated mobile banking app. This may explain why the YouGov research found that three times as many UK mobile internet users use mobile websites most frequently for mobile banking (15%) as opposed to apps (5%) with 6 per cent preferring to use both equally. This contrasts with the US, where banking apps and mobile websites are used almost equally by mobile internet users (13% and 16% respectively), with 8 per cent using them the same amount and the majority of banks offering dedicated mobile banking apps.”
The Antenna research found that young people are driving adoption in the UK – with 30% of 18-24 year old and 33 per cent of 25-34 year old mobile internet users utilising mobile banking to manage their money on the go – compared to 13 per cent of over 55s.
Antenna’s research also assessed the barriers to take-up, and found that 69 per cent of UK mobile internet users have security concerns about mobile banking services saying they would stop using the service if they felt their data was not secure. These concerns could account for the unpopularity of third-party banking apps, with only one per cent of respondents in the US, and less than one per cent of those polled in the UK, admitting to preferring to use a banking app not provided by their own bank.
READ THE FULL FINDINGS AND METHODOLOGY HERE…
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PRs and the Board
June 24, 2011 Leave a comment
Image by DoktorSpinn via Flickr
I received a mailer today from the CIPR (the outfit that represents a good chunk of the professional UK PR industry) and it contained the following entreaty to PR professionals:
If the role of the comms department is to move beyond being a glorified press office, it needs to take a more robust data driven/evidence-based approach to planning, strategic communications and reputation management…only then will that vacant seat at the board room table be filled.” (Andrew Bruce Smith, CIPR).
Well said Andrew Bruce Smith.
Here at Quadriga Consulting | Business Evidence we’re in the business of providing the “evidence based approach to planning, strategic communications and reputation management”. So if you’re a PR professional and feel that you need to improve your prospects of getting a seat on the Board then give us a call.
Jeff Peel
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