Most Thought Leader programs culminate in a white paper – a report that synthesizes the results of a study. A white paper can be a useful call to action – encouraging prospects or market influencers to engage. However, they can also be dull. In the Web 2.0 era there are much more compelling ways to deliver content.
We produce compelling, evidence-based content and we often deliver it via a multiplicity of channels. Sometimes we will create a community of interest, wrapped around a social media asset (such as a Ning community, WordPress blog or Linkedin Group) – well before we will publish a white paper report. The report often draws upon research contributed by the community itself.
Often we will synthesize the findings into a video – that may well obviate the need for a report (or support the launch of the report).
Most often, we create a multiplicity of deliverables – video streams, blog content, briefing papers, slideshares, media releases – as we proceed through a study. At each stage we’ll actively reach out and engage with target communities.
The result is that Thought Leadership work undertaken by us is highly accountable. Our objective is always to support the development of conversations with a myriad of stakeholders – and we’ll agree with you in advance who those stakeholders are, and the optimal types of content to reach them.