Surveys and Data

Surveys can be highly effective means of delivering rich thought leadership content.

Thought leadership often requires original data – and it almost invariably requires consultation with target audiences.

Business Evidence was founded by a core team of people with considerable experience and expertise in international survey research. However, we also understand both traditional media and social media. Therefore, survey research that plays a part in our thought leadership programs often breaks new ground in terms of subject matter coverage, geographical reach or statistical analysis.

We have recently conducted international studies focusing on social CRM adoption in business; business travel and tourism trends; business intelligence and real-time business; digital trends in the new normal economy.

Often we will align primary research data collected on behalf of our clients with macro-economic data and trends – to paint global pictures of social or business dynamics.

We partner with international sample and panel providers meaning that we can conduct survey work in global business and consumer markets.