Location-Based Advertising will account for 28.3 percent of mobile ad spend in 2016

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 192 million in 2011 at a compound annual growth rate (CAGR) of 91 percent to € 4.9 billion in 2016. This will then correspond to 28.3 percent of all…